Development history of adult diapers in China

Adult diapers are mainly used by adults with mobility difficulties and incontinence, and some are also provided to those engaged in special jobs and people who are not convenient to go to the toilet for a long time.

The development process of China's adult diaper industry can be divided into three stages: market introduction period, initial growth period and rapid development period.

In 1996, Vinda's adult diaper brand "Bao Adult" began to enter the Chinese mainland market, marking the start of the adult diaper industry in mainland China. After a long period of time, "bag adult" is the mainstream adult diaper brand in the Chinese mainland market.

Until 2000, Hengan Group took the lead in launching "Anerkang" adult diapers in China, opening the road to the development of local brands in the adult diaper industry.

In 2001, Hangzhou COCO Care Products Co., Ltd. was established in Hangzhou, and in 2006 introduced China's first adult diaper production line and successfully put into production, promoting the initial development of China's adult diaper industry.

Since 2007, various participants in the international market have laid out the Chinese adult diaper market.

Early 2008. The adult diaper brand Depend of Kimberly-Clark of the United States launched the national large-scale activity of Kimberly-Clark's Depend "Health Care Trip" in Beijing First Social Welfare Institute, which marked Depend formally enter into the Chinese market.

With the entry of multinational enterprises into China, China's adult diaper industry has entered an initial stage of growth. Since 2011, the convenience of adult diapers has increased its market penetration. With the increasing aging of China's population and the continuous improvement of residents' consumption level, the consumption demand for adult diapers continues to increase, which promotes the accelerated development of the adult diaper industry. At the same time, the rapid development of China's e-commerce provides a good environment for the development of adult diapers industry, the retail market size of China's adult diapers industry has reached 10.25 billion yuan in 2021, and China's adult diapers industry is in a period of rapid development.