Development history of global maternal and infant industry.

From 1950 to 1960, baby boomers are being born in countries like Japan and the United States,etc. maternal and infant industry ushered in an opportunity for large-scale development. Brand chain stores like Nishimatsuya and Mother care appeared one after another.

From 1960 to 1990, the market for maternal and infant gradually matured in developed countries. The developing countries’ maternal and infant market entered into early stage of development. The most of well-known international brands began to develop globally.

From 1990 to 2011, International brands have started the globalization development strategy, introducing overseas maternal and infant culture and products to developing countries. In some countries, such as China, the maternal and infant industry was developing rapidly, and domestic and foreign brands are competing fiercely and gradually forming the chain trend.

From 2011 to nowadays, maternal and infant products began to be sold online, and here comes the rise of maternal and infant e-commerce. In the future, maternal and infant products will be more diversified. Sales channels and models will be constantly innovated to meet the needs of consumers in the new era.

Statistics showed that, in 2017, the global maternal and infant market size was 9.82 trillion RMB. In 2021, the global maternal and infant market size was 15.93 trillion RMB.

Infant nursing products including baby diapers, baby zipper pants and baby wet wipes. Among those products, zipper pants is top end and highest unit price category. Diapers are currently the largest market share segment. The rise of domestic brands, leading foreign investment into the fourth generation technology. The core part of the diaper is the "core", which determines how much the diaper absorbs, how fast it absorbs, its ability to hold water, and whether it breaks. The fourth-generation diaper is composed of "SAP+ fluff pulp", which is manufactured by three-dimensional stacking process. It has good conductivity and water locking ability, is thin, close, not easy to reverse osmosis, and can prevent the core from becoming hard and too heavy.

At present, many domestic diaper brands have spent a lot of time and energy on the production process, raw material selection and product design. And they do research and produce diapers that are more comfortable and safe for babies, which have entered the fourth generation of diapers, while many foreign brands are still stuck in the third generation. Consumers are also increasingly trusting domestic diaper brands. In recent years, with the rapid rise and development of domestic brands through new retail channels, these domestic brands mainly enter the market through innovative product sales channels, and gradually transfer from low-end to high-end market. Domestic brands in the future competition will continue to nibble foreign brand market, foreign brands market share or will continue to decline.